Meta
Novi was an innovative digital wallet developed at Meta, built on a mission to make financial services accessible to everyone. I joined the small internal team pre-launch and led the development of the brand's social media strategy and design. Content spanned thought leadership, financial education, product how-tos, and human-interest stories centred around money and spending.
The specifics
Developed the social media visual identity across distinct content pillars while maintaining brand cohesion
Established the look and feel for motion design
Sourced illustrators and managed agency partnerships
Led social design through a full renaming and rebranding initiative
Conducted competitor research and analysis
