Meta
Novi was an innovative digital wallet developed at Meta, built on a mission to make financial services accessible to everyone — and enabling people to move money securely, affordably and instantly. I joined the small internal team pre-launch, helping to establish the brand’s visual voice and presence from the ground up.
The specifics
Established design guidelines for consistent application across the organisation, and for use by external agencies
Led design and production through a full renaming and rebranding initiative
Contributed to the design and direction of the website
Developed social media strategy, content structure and visual look and feel
Shaped styling and strategic direction for illustration and motion design
