Culture Amp
The campaign to launch Culture Amp’s bespoke Return-on-Investment calculator, a custom tool highlighting the economic value of investing in company culture. Built around the tagline “Better Culture. Better Bottom Line”, the campaign used striking, colourful photography and bold statements to juxtapose the “Good” vs. “Better” of workplace benefits.
The specifics:
Design and production of the digital launch campaign across email, social, digital ads and banners, paid performance marketing, including A/B testing and subsequent design iterations
Design and production of print and digital billboards across Times Square, New York.
Design of print materials for promotional in-office events
Credits:
Art direction by Lauren Mahoney, Web design by Amelia Chieng
Data and research by Forrester
