Casual Films
A website redesign for Casual Films, an international production house with offices spanning multiple continents. As the company expanded into more consultative offerings, the brand required a visual identity to match its broadened ambitions — prompting a review and refresh of its design systems and applications. I elevated the look and feel, positioning the company as a more strategic, full-service partner, and applied the updated identity across web, social and digital marketing — ensuring the brand showed up consistently at every touchpoint.
The specifics:
Led a website redesign alongside a review and update of the brand’s design systems
Refreshed typography, colour palette, photography and iconography systems
Applied the updated identity across all brand materials, including web, social and digital marketing
