StoryPulse™
Identity design for StoryPulse™, a new behavioural-science-backed consultative offering from production house Casual Films. The identity draws on the human instinct for pattern recognition, with nods to the parent brand’s block-art sensibilities.
The Specifics
Developed and designed the StoryPulse™ identity, positioned to sit under and reference the parent brand
Defined typographic styling, colour palette, photography direction and iconography design
Developed wireframes for a future website
Designed marketing materials, including pitch decks, web and social assets, and event collateral
