Novi on Social
Social media strategy and design for Novi, an innovative digital wallet created by Meta. Including strategy for product launch, and design and animation of financial education, thought leadership, and product 101 segments.
Animated text-based teaser graphics posted to social in the lead-up to product launch, that question the limitations of current financial systems.
A series produced for social media, individuals around the world were asked about their relationship with money, and their portraits are taken against a Novi purple backdrop.
Social media strategy development and design mocks and iterations.