UNICEF
As lead designer on UNICEF’s social media team, I developed innovative, awareness-raising campaigns with a focus on global events directly affecting children. I created daily, consistent branded content for UNICEF’s channels — often in six languages — in support of the United Nations’ core objectives.
Working closely with the editorial team I produced custom campaigns, including content for high-profile ambassadors and the launch of UNICEF’s presence on emerging social platforms. Throughout, I maintained a high level of quality control and brand consistency across all content.
The specifics:
Worked closely with the UNICEF editorial team to create daily content for UNICEF channels, as well as longer-form custom campaign design
Pitched and created content for UNICEF's high-profile ambassadors, including Millie Bobby Brown, Katy Perry, Dua Lipa and BTS
Design and production of UNICEF’s takeover of Times Square for the UN General Assembly
Collaborated with Ziggy Marley on bespoke animated content for Father's Day
Launched the UNICEF Snapchat account and helped develop Instagram Stories and Reels as regular content formats
Maintained a high level of quality control and consistency in how the brand showed up across channels
Developed brand guidelines that were shared with external partners and agencies
Worked with the languages team to create translations for non-English-speaking channels
